Comercios-Online

Gradually, companies are realizing that online marketing is critical to generating leads. But did you know that it is also a proven strategy for the profitability of a company?.

A recent study published by Hinge Research Institute revealed a strong correlation between profitability and online lead generation among utilities. The study concluded:

"The companies generating 60% or more of your potential customers online are 2 times more profitable than those that generate less than 20% of your potential customers online."

Why Online Lead Generation is more profitable

The data come from surveys of 500 business services, where the average number of employees was 319 and the average annual income was $ 54 million.

These results confirm that online marketing is much more profitable than the methods carried out by traditional marketing. Companies that perform marketing methods online found that 62% less cost per customer, said suddenly, with respect to companies that perform traditional marketing. Which explains why it can double its profitability, as firms that spend far less on the generation of customers, can become more profitable.

The study also asked participants what they were 15 more effective techniques to achieve their goals.

The 3 best techniques were:

1. White papers and ebooks
2. Blogging
3. SEO

On the other hand we have the 3 techniques less effective:

1. Banners
2. Pay Per Click (PPC)
3. YouTube

It is not entirely surprising that banner ads and PPC techniques are less effective. While Internet advertising generates immediate results, it is necessary to keep spending money to continue to generate customers through PPC and quality of traffic is usually of lower quality than the positioning that comes from the web.

Creating content is the most profitable investment

The key conclusion from these data is, if you are trying to figure out where to devote their time, effort and money, the best option would be to invest in online marketing. When you create an ebook or an article on the blog, will create an asset that will live for many months (even years). Because of the importance of search engines, social networks and other tactics, its contents will continue to generate traffic and leads for your business at no additional cost. Ultimately, this strategy only makes sense, but is more scalable and proven to be more profitable.

November 18, 2011

For those businesses that are a clothing store, shoe store, a printer cartridge store, in short, any store, they're crazy if you have not yet created your online store. Before revealing the 3 reasons why your online store should be like to share a thought: Who does not want to open your eyes to the relevance it has to be present on the Internet, you are missing a way to increase your sales and what we think even more important given the times, to be more profitable, as the customer acquisition cost is much lower . 3 We have seen statistics that show what you are telling (Source: Commission of Telecommunications Market):

1. The e-commerce sales in Spain increased by 26.3%
2. Transactions have increased by 31.9%
3. Spanish online stores have been sold to buyers from outside the country 60.2% over the same period in 2010

• Is it or is not a reason to ask to have our online store?

Posted by marcomunika a Friday, November 25th 2011

http://negociosyemprendimiento.com/3-motivos-por-los-cuales-deben-tener-su-tienda-online/